Fabriek Kramiek also keeps its finger firmly on the pulse of customer behaviour. The customer of today has superpowers and is totally involved. We have to understand this properly and approach it individually if we still want to be in business tomorrow. That’s because the customer is faced with an overabundance of choice when it comes to service and range. So the focus has to be on understanding customers and offering them exactly what they want. And above all, we need to make sure we are there when the customer needs us.
Our training courses give you an insight into how you need to make a difference for the customer and exactly what the customer is looking for.